Rare pulls now get a walkout
Opening a pack is now an event. You tear the pack, the cards deal out face down, and you flip them one at a time. When a top-tier player is inside, the screen goes dark and builds the reveal piece by piece: first his position, then his school's crest, then the card itself.
The clip shows a season's special cards being opened: a play, a tactic, and a quarterback walkout at the end.